Danae Paparis
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case study

UX Research & Strategy Consulting

 
Krupa is a service that connects NGOs and donators from all around the world looking to make a difference to those who really need it. The meaning of “krupa” means “compassion” which is exactly the main driver of this service.
— krupa.global
 
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Defining Krupa

Tapped to help in the UX and design process, I dove into consulting for my fellow CMU alumna’s early stage startup. The founder, a Fulbright scholar working abroad in New Dehli with NGOs, needed some help bringing her ideas to fruition. I was excited to jump in and guide the early strategy of the platform through the research phases. This work would ground the service and enable the founder to build it thoughtfully to meet the needs of the end users, NGOs and their followers.

Formative Research Consulting

I was initially approached to help design the digital platform. After doing some digging, we realized that there was a lot more work to be done around understanding the target audiences, and the scope of what the Krupa service should actually be. So I collaborated with the founder and created user research discussion guides, critiqued and edited customer journey maps, and facilitated the process of creating user personas to provide some grounded direction in who the platform would be serving.

These deliverables helped the founder get to the next stage of the process, and kept her scope in check in order to create the most valuable product for the NGOs she will be serving.

 

To keep Krupa’s goals user-focused, I guided the process to determine:

  • Who the target users will be

  • What the main pain-points are for NGOs

  • What the main goals are that the platform is trying to achieve

  • Which constraints are most important to work within

  • How to incorporate user needs into digital solutions

 
Discussion guide  I created the research guide, tailored to Krupa for moderated sessions with NGOs to be led by the founder.

Discussion guide

I created the research guide, tailored to Krupa for moderated sessions with NGOs to be led by the founder.

 
 
Personas  I guided the process of consolidating information into high-level personas, critiqued and provided context for next steps and how they should be used. We chose to use Miro (formerly Realtimeboard) as our cross-collaboration tool.

Personas

I guided the process of consolidating information into high-level personas, critiqued and provided context for next steps and how they should be used. We chose to use Miro (formerly Realtimeboard) as our cross-collaboration tool.

 

I created the templates by which to work from, and defined the user-centered approach to gather insights, condense them, and make them useful. Coaching the founder through why these deliverables are imperative in the discovery phase of the startup process, we collaborated on the UX documents in Miro.

The founder created the personas and user journeys, and I added my edits, comments, and further questions directly in the cross-collaboration tool.

User Journey Exploration  I defined the user journeys that would need to be explored, to then prioritize scope and end-user segments that took priority. The founder then created the journeys based off of my templates and guidance.

User Journey Exploration

I defined the user journeys that would need to be explored, to then prioritize scope and end-user segments that took priority. The founder then created the journeys based off of my templates and guidance.

 

 
Krupa had to focus on the stories of the actual people the NGOs were supporting. It had to be engaging, simple, and meaningful to the supporters we were connecting with.
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Building Krupa

After consulting the founder on the research and establishing the overall product strategy for the platform, I built the initial wireframes of the Krupa platform. Condensing the key insights from what we learned, we identified two main digital end-user segments: the NGOs, and the followers who would be donating and actively engaging with the platform.

 

Krupa’s key differentiator is that it embeds direct-from-source journalism and narratives to engaged followers, and enables those followers to support the missions that resonate with them right within their reading experience. This meant it was important for me to focus on leveraging interactions that are native to digital users (liking, sharing, scrolling, swiping) to make the platform intuitive, as well as rewarding after users interact with the stories.

 

UX Wireframes and Interaction Design

I built the wireframes in Miro to enable cross collaboration. The tool enabled us to communicate across continents, ask questions, leave comments, resolve issues, and collaborate effectively while I created the skeleton of the platform from scratch. On a tight time table, I prioritized the main screens and interactions necessary for serving the purpose of the platform as easily as possible.

The structure of the platform and the features of the service needed to be easy to understand, and not take any attention away from the stories of the NGOs themselves. Functionality needed to be clear, concise, and drawn from easily understood digital interactions, so that NGOs could easily add their content, and followers could easily engage with it.

 

Based off of our insights, I built the highest priority landing pages, features, and interaction points:

  • Homepage

  • About Krupa

  • Krupa Mission

  • Registration flows

  • User Account profile and setup

  • NGO Account profile and setup

  • NGO homepage

  • NGO story builder and example

  • Stories pages

  • Admin functionality

 
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Launching Krupa

Krupa is set to launch by Fall of 2019. It is currently in its final testing stages, and is gathering it’s set of beta testers. To provide initial feedback on the platform before it’s public, sign up at www.krupa.global today!

Design and Dev Ready

After handing off the wireframes to the UI designer, an InVision prototype was created based off of the screens and interactions I created. The founder went to Bangalore to find a development firm, and the Krupa platform is being brought to life as we speak! For now, you can follow along on LinkedIn and Instagram, and sign up to be a beta tester. Of course, the more feedback the better this platform can be! :)

For more information, please reach out to contact@krupa.global